Clematis
The clematis is a popular vine as they produce a stunning array of flowers and the smaller varieties are often scented.  This flowering vine does need a degree of care but will reward you for this attention.

Planting
Location, location, location is a factor in establishing a healthy plant so you must choose your position carefully.  The soils needs to be free-draining and on the limey side, so correct this if needed and incorporating a good, rich compost into the soil is a good start for any plant.  Continuing to mulch with compost twice a year will ensure that this climber obtains enough energy to produce an abundance of flowers and new growth.
Obviously as it is a climber, the Clematis needs a good strong supportive structure that will guide it as well as hold its weight. Whether it be a fence, an arbor or a trellis, construct this in its entirety so you don’t upset the vine’s root system at a later date. A position in the sun is optimal but remember the sensitivity of the clematis root system, and be sure to mulch around the base or plant a good groundcover to act as a “sunscreen”.

Pruning
Pruning the vine back initially will encourage a strong root system to take hold, and removing diseased areas is logical.  Shaping your vine regularly is advised but as its growth is moderately fast but not rampant it should be easy to maintain a tidy plant.  A heavier prune to strengthen the whole plant can be undertaken every couple of years.